So look at this for the type and subtype to configure your helper apps.
Content Types and Subtypes Type Subtype text plain richtext enriched tab-separated-values multipart mixed alternative digest parallel appledouble header-set message rfc822 partial external-body news application octet-stream postscript oda atomicmail andrew-inset slate wita dec-dx dca-rft activemessage rtf applefile mac-binhex40 news-message-id news-transmission wordperfect5.1 pdf zip macwriteii msword remote-printing image jpeg gif ief tiff audio basic video mpeg quicktimeThe format is Type/Subtype
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